Travis Walker is the founder of Retail Sales PRO and creator of Liquidation Secrets® marketing system for conducting profitable store closing sales.
It’s the ONLY store closing system endorsed by celebrated retail experts. He is the leading authority in helping independent retailers in every category quickly and profitably liquidate assets.
About Travis Walker:
THREE REASONS YOU SHOULD NOT BE HERE.
Hi, I’m Travis Walker.
If you’re looking some corporate sounding, third party “mumbo jumbo” – sorry, but you’re about to be disappointed.
I’ve always loved the “about me” page on websites because they’re written in the third person …even though they’re almost always written by the person it’s about.
So after Travis Walker made several attempts to sound smarter than he really is by writing about himself in the third person, he quickly abandoned that approach and decided to write this page like it was a letter to a friend.
Which …in many ways, it is.
Ok, so third party sarcasm aside, let’s get to what you really want to know….
As of this writing I’m 49 years old. I live in Sarasota, Florida with my wife, Heather.
We have a white fluffy dog named Jack that I’ve had since he was a puppy, and he’s pretty much our home security system, or at least that’s the impression I think he has.
Seriously…I’m pretty sure that’s not the kind of stuff you’re looking for.
You’re probably wondering,
“Can this guy really help me?”
Well, considering WHY I’m in this business I would say absolutely yes (more on my story below)…
But for many readers, my answer is NO.
I cannot help you get more out of your inventory and assets than what they are
For some reason, people confuse “profitably and quickly convert inventory and assets to fast cash” with “getting rid of mountains of your debt”.
I get it.
But if your store is half full of B quality merchandise, and you’re expecting results as though the store were FULL of A quality merchandise…
The math doesn’t add up.
We have more in common that what you realize right now – I’ll share more on my story as you read on.
Marketing and promoting the right way, at the right time, to the right people is critical to the process of doing what I do…
But I can’t pull rabbits out of hats, although it would be a great skill to have as I’m sure you’d agree.
In watching my father go through EXACTLY what you’re going through right now in looking for a solution; a way out….
I figured out precisely what to avoid as you do your diligence.
Also what to LOOK FOR.
But most importantly HOW to go about it to ensure profit.
In the 20 years since then, I’ve helped DOZENS OF RETAILERS just like you (in 23 categories) avoid turning their store into a circus like the other guys…
But also turn healthy profits.
Translation: it doesn’t matter what you sell.
As long as you have an inventory in your store that you sell at retail to the public, then my systems work to help you sell it…
So if you’re looking for someone to perform some sort of magic on your situation, I’m not your guy.
I am NOT the cheapest solution.
Yep, that’s right. I’ll tell you that right up front.
I can ABSOLUTELY help you get what you want – which is to walk away with your head held high and with profit…
And you’ll work directly with me, not some retired store owner that couldn’t figure out how to make it in the first place.
Or worse yet…a randomly assigned “consultant” that likely doesn’t know much at all about effective marketing…”cough”, like the other guys…”cough”.
But as my father learned the hard way.
There’s a high cost for low price!
Let me rephrase…
Sometimes cheaper can be more costly than higher price!
I’ve had the privilege of working with some of the most brilliant copywriters in the world.
And getting the right message to the right people at the right time…
It’s even MORE critical to attracting people to your store for an event like this.
This is why I work with my chosen clients directly.
I don’t assign outside consultants to work with my clients.
Think about it this way:
There’s a REASON why I’m the ONLY one in the market who proudly and confidently doles out the names and phone numbers of my competitors.
I want you to contact them.
I promise you, they will NOT do the same!
I pride myself on the fact that I don’t do things the way everyone else does.
When my father went through this “diligence process” 20 years ago…
He chose cost over substance.
And that ended up being his most costly mistake.
I learned from that, and decided then and there to throw my hat in the proverbial ring, and help stop the financial slaughtering of other retailers in the same position.
My systems and secrets for profitable liquidation sales are the ONLY ones endorsed by celebrated retail experts…
And they are also the ONLY ones that specialize in the functional use of strategic digital and social media advertising in order to lower you marketing budget.
Which puts more money back in your coffers!
So if you’re price shopping, looking for the cheapest solution, or don’t have any funds to invest in the BEST, then I’m not your guy.
If you’re not willing to participate in your own rescue, I don’t want to help you.
It’s important you understand what I’m telling you.
I can help you, I just won’t. I’ve been doing this too long. I’m more than capable of it, but I refuse to do it.
Because when I hear someone say, “I don’t have a lot of good inventory left and I’m not willing to get more to have the most successful sale possible”, what I’m really hearing is, “I’m not fully invested in the success of this sale”.
And that translates to what I call a “losing proposition”.
If this is you, then you can easily go with one of the other cheaper companies in the market. It’s my understanding that they’ll take just about anybody.
Remember, there’s a high cost to low price…
Nonetheless, if you’re not willing to participate in your own rescue and invest in the success of the gob sale, I’m not your guy.
You’re still here? Good.
Here’s what you can expect from me.
– Proven strategies and tactics (a system I’ve perfected) to launch and maintain your sale for maximum profit.
– Implementation of digital strategies designed to lower your overall marketing budget.
– Advice on when to tell your employees and how to secure their services throughout the entire sale.
– Strategies for the orderly liquidation of your fixtures and equipment.
– Color coded sign kit for your store (nope, you don’t have to remark your stuff every week like you do with the other guys).
– Strategically submitted press releases to ensure you maintain a rock solid reputation in your community (and likely get some free advertising out of it too!).
– Virtual shoulder to lean as the sale progresses (I promise you, it can get emotional)
Look, it’s the marketing processes you should be focused on as you do your diligence…not the cost.
That’s why I wrote my book Liquidation Secrets Revealed, which is the “soup to nuts”, step-by-step guide I wrote on how and what I implement for clients when we work together.
Why would I give away all my secrets in a book?
Because running a profitable, efficient Store Closing Sale – regardless of the size of your inventory – is a job in and of itself (yeah, there’s more to it than just “throwing up” some signs).
So when I speak to prospective clients after they’ve completed my online questionnaire, I provide them with the names and contact information for many of my competitors (LOVE doing this)…
Then I suggest the purchase of my book, so you can fully understand the most important thing:
The marketing processes used.
Then if we end up working together, I’ll gladly give you 150% of the cost of this amazing book back to you.
Click here to buy the book. Was $147/Now ONLY $97 (LIMITED TIME)
I think they call this a “win win proposition”, right? But you might still be wondering.
Just imagine your store looking like this
With long lines of customers and minimal discounts
And looking like this after your big business sale is over
How Do I Know You’re Going To Get Me The Results I Want?
Well, the smartest thing to do is get my free special report available somewhere on my site here called Store Closing Secrets:
The 7 Critical Things You MUST Know To Avoid Losing Money And Ruining Your Reputation.
It will enlighten you, I promise.
Then watch all my client videos on my site or on YouTube, so you can hear it straight from them!
Then get a copy of my book Liquidation Secrets Revealed so you understand the impact of my marketing processes (and I’ll give you 150% of the cost back to you if we end up working together).
Then call ALL my competitors (after you complete a short questionnaire we can schedule a free consultation -valued at $495- at which point I’ll give you their names and numbers).
Then let’s schedule another call afterward.
Look, you get ONE SHOT at a successful store closing sale. ONE.
Don’t you deserve to do it right, instead of suffering what my dad and so many others have?